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Arrrrrrr!<\/h1>\n\n\n\n

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Embrace your weakness vulnerability or flaw – It’s your secret strength.<\/h2>\n\n\n\n
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I walked into the hospital on August 10th, 2021. The doctors never believed I would survive their treatment. It was the peak of the Delta Variant of COVID. On August 22nd, they put me on the ventilator and in a medically induced coma. The doctors told my wife that I’d die.<\/p>\n\n\n\n

Since nobody expected me to live, the staff got sloppy. The ventilator mangled my right upper lip. About one month after waking up from the coma, I started realizing there was a problem with my mouth. It was mangled. My speech was slurred. And it was hard to eat.<\/p>\n<\/div><\/div>\n\n\n\n

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So, on August 18th, 2022, I had surgery to reconstruct my mouth. Surgery went well. In fact, the surgeon called my wife and [modestly] told her that he did a very good job. But there was one more problem.<\/p>\n\n\n\n

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As my scars healed, I started realizing that I’d never again be able to grow a decent mustache or beard. <\/p>\n\n\n\n

For three weeks, I started moping around. I had always been able to grow a nice beard. That was gone and I was depressed.<\/p>\n\n\n\n

Then it hit me…<\/p>\n\n\n\n

I walked into my wife’s office and said, “If I can’t do something with this, I completely suck as a marketer.”<\/p>\n\n\n\n

It turns out that an essential ingredient in building trust is you have to reveal a weakness, vulnerability, or flaw. And life had gifted me one that was front and center. So, I embraced it, grew a goatee, and got new business portraits. <\/p>\n\n\n\n

If you need to build trust to close deals, you need to reveal a weakness, vulnerability, or flaw. It’s an essential ingredient.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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Want to See Examples of Embracing Your Weakness, Vulnerability, or Flaw?<\/h2>\n\n\n\n

The foundation is laid on the About Us page. BTW, that is the 2nd most visited page on a website – and often the most neglected.<\/p>\n\n\n\n

Fill out this form and I’ll send you examples of how different About Us pages tap into that superpower while also laying beliefs we want people to adopt – without actually stating those beliefs.<\/p>\n\n\n\n