Arrrrrrr!
Embrace your weakness vulnerability or flaw – It’s your secret strength.
I walked into the hospital on August 10th, 2021. The doctors never believed I would survive their treatment. It was the peak of the Delta Variant of COVID. On August 22nd, they put me on the ventilator and in a medically induced coma. The doctors told my wife that I’d die.
Since nobody expected me to live, the staff got sloppy. The ventilator mangled my right upper lip. About one month after waking up from the coma, I started realizing there was a problem with my mouth. It was mangled. My speech was slurred. And it was hard to eat.
So, on August 18th, 2022, I had surgery to reconstruct my mouth. Surgery went well. In fact, the surgeon called my wife and [modestly] told her that he did a very good job. But there was one more problem.
As my scars healed, I started realizing that I’d never again be able to grow a decent mustache or beard.
For three weeks, I started moping around. I had always been able to grow a nice beard. That was gone and I was depressed.
Then it hit me…
I walked into my wife’s office and said, “If I can’t do something with this, I completely suck as a marketer.”
It turns out that an essential ingredient in building trust is you have to reveal a weakness, vulnerability, or flaw. And life had gifted me one that was front and center. So, I embraced it, grew a goatee, and got new business portraits.
If you need to build trust to close deals, you need to reveal a weakness, vulnerability, or flaw. It’s an essential ingredient.